Arm’s Reach knows that parents with new babies love “co-sleeping.” Sleeping near an infant creates a sense of closeness and bonding and makes it easier to handle nighttime wakings and feedings. But the American Academy of Pediatrics warns that adult-sized beds are not appropriate spaces for a baby, which is why a mother-and-father team founded Arm’s Reach in 1997. To keep their baby within “arm’s reach,” these parents invented a series of safe and stylish bassinets that attach securely to the side of an adult-sized bed. Within the first year after its founding, Arm’s Reach won the industry’s award for best new product. In the more than 20 years since, they’ve continued winning—both the loyalty of customers and the endorsements of more than a dozen professional associations. Arm’s Reach baby bassinets are recommended by gynecologists, nurses, and pediatricians for better sleep, better bonding, and better loving for both parents and child.