Today, the Mammut Sports Group generates 80% of its turnover abroad. Its total revenue has increased to over CHF 233.4 million. Around 65% of sales are attributable to clothing, however another important segment is climbing ropes, an area in which Mammut is by far the best-known supplier in the market.
As well as its long-standing tradition in the manufacture of ropes, decades of experience and the in-depth knowledge of specialists in the areas of clothing, sleeping bags, shoes and accessories, Mammut also relies to a great extent on feedback from numerous sportsmen and women, who regularly use, test and participate in the development of Mammut Sports Group equipment.
The success of recent years has been based not only on products optimally suited to the target market, but also on excellent commercial relations with the specialist trade, with extensive customer service. A not insignificant contribution to the firm's success is made by the increasing emphasis on marketing activities, such as advertising campaigns, carefully designed catalogues and the many years' cooperation with active, well-known mountaineers and related organisations.