In 1895, Five Ten is founded when Charles Cole invents the first sticky rubber sneaker - the Five Tennie. The company’s name is derived from the Yosemite Decimal System, a method of rating the difficulty of rock climbs. Cole, a Southern California-based climber, gained notoriety for bold ascents in Yosemite and Joshua Tree National Parks. The Five Tennie quickly becomes the shoe of choice for big walls and approaches.
Five Ten, the brand of the brave, has a new official home with adidas. Heritage and expertise merge to create a new line of performance high friction footwear. The union began in 2011, bringing the best of both brands together in a unique line of products, featuring the stickiest rubber, latest material innovations and the unique DNA of Five Ten.