Comfort, value and style are the three qualities you look for in a shoe. So we built a company around these ideas. We believe your new shoes should already feel broken in. This isn't a new philosophy for us. Decades ago, Deer Stags pioneered a new kind of construction that would finally make that annoying stiff dress shoe a thing of the past. We ended up with a flexible shoe as comfortable as a sneaker. Today, we are best known for our shock-absorbing technologies like the ultra-cushioned S.U.P.R.O.® Sock orthotic.