The idea of Altra, created in 2009, was cooked up in a toaster oven. One of the co-founders, a running store manager and runner, discovered traditional running shoes were hurting customers rather than helping them. He began experimenting, using the heat of a toaster oven to peel back the midsoles and remove excessive height. In the process, he created a “Zero Drop” profile for a low-impact landing. Since then, Altra has become a top 10 running store brand. Altra’s dedication to innovation and comfort in the service of a better, more natural, run is unrivaled. The company has a host of technologies in every shoe--to name a few: “Footshape,” a toe box that allows toes to spread naturally; “Fit4Her,” which specifically identifies forms itself to the specific anatomy of women’s feet, which differs from men’s; “Balanced Cushioning,” which positions the forefoot and heel equidistant from the ground, creating better alignment. We at Outdoor Equipped are very pleased to offer a large selection of Altra shoes.